Insights

Insights

A SaaS Application for Market Place and Business Management

Bruce Williams

Senior Director Product Development

April 30, 2019

Software-as-a-Service (SaaS) is a model in which a third-party provider, hosts applications and make them available to the users over the internet. It is one of the three main categories of cloud computing abreast Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS).

The Main Goal

There was a requirement raised to build a cutting edge integrated online platform that would offer marketing and business conversion- Software-as-a-Service (SAAS). This platform would serve to help the businesses drive revenue as well as manage their core operations.

By developing this application, the aim was to help businesses make money while saving the resources and help them maximize their ROI.

 

Challenges

The market was flooded with web design, development, project management, and digital marketing software solutions, with none offering a holistic solution that takes care of all these functions as a whole.

 

An application was thus required to bridge the gap by integrating the website and e-commerce toolkit, CRM system, project management tools, file-management tools and the subscription packages to provide businesses with a holistic software meeting all the business management and marketing requirements.

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The business management platform built by the team, allows organizations to manage their businesses efficiently. It is powerful, flexible, secure and robust. It can effectively mould and model the business solutions to fit the business needs of an organization.

The marketplace allows businesses to quickly deploy marketing impressions and drive the audience to online conversion tools. The tools are standard based, flexible and are highly optimized so that you get the best ROI possible.